Loretta's Glossary

Don't know what a technical term means? Let Loretta explain it to you.

DATABASE- Computer software that you use to save & store information about your business, products, services, client information or ANY information. another word for CRM. EX. Client names and addresses are stored in your database.

CRM-(Customer relationship management). This is where you store your client information. EX. If you need to see how many times a client ordered a product or service, you check with your crm software.

SEO (Search Engine Optimization) This is the system that you use to set up your website, funnel or landing page so that google can send users to your site to buy your product or service. When you optimize your webpages correctly, search engines can read them, find answers and provide those web pages to potential clients searching for your product or service.

UX-(User Interface) refers to the look, layout, and interactivity of a screen. EX. What does the site actually look like?

UI-(User Experience) covers the overall feel and ease of the user's journey. EX. Did you actually find what you were looking for on the site?

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