Email & Text Marketing... How does it work?

What IS Email & Text Marketing?

The ultimate goal with any business or organization is to get the user of your site to take an action. ANY action that you deem desirable. Email and text (sms) marketing is all about forwarding this agenda. When you text or email a client or potential client automatically using a custom system, you can control who gets what information when.

KEY IDEA:

Communicate with the user or client at the right time, giving them the right information when they need it. What makes it the right time? It's right when it answers the questions that are on the heart of the user. Example: Your doctor may send you a reminder text the night before your appointment so that you can be sure to be prepared and THEN send a text 1 hour before the appointment so that you are sure to start heading to their office.

Why do I need it?

Text & email marketing are the #1 ways to remind the client to spend money with your organization. This type of marketing can be used to reach any kind of goal or plan. Let LorettaLancaster.com determine the best business logic and planning to optimize this marketing type. In today's busy world you must remind your clients or potential clients about your product, service or organization.

What's good about it?

Your list is EVERYTHING! Your list of individuals that are interested in your product or service are the cornerstone of any marketing plan. If you do not have a list we will develop one for you. If you have an existing list, we will optimize and maximize it. Text and email marketing keeps your organization on the mind of the client so that they can take action based on your product or service being on the top of their mind.

What kind of projects are offered in this area?

We provide marketing plans, go highlevel software, email set up, text set up, and more. We create marketing email and text messages that say the right thing at the right time based on standard business principals.

How much does it cost?

Pricing is dependent on the project. Please click HERE to learn more about our pricing structure.

How do I get started?

Simply click the purple button below, fill out our form and lets have a quick telephone conversation about your goals.

Does it actually work?

CLICK PLAY!

Email & text messages are the #1 way to remind ANY interested potential customer that they should buy from you. Email & text messages are also the CHEAPEST and most effective way to make a sale. The problem that many businesses face is.... "where will I get a list of potential clients?" We can help you...

WE WILL SHOW YOU HOW TO BUILD A LIST...

so that you can do what you do best...

  • NEVER email or text anybody from a purchased list. Your business name will become blocked by text & email carriers.

  • BUILD AN ORGANIC LIST with our help.

  • Most people that have expressed interest in your product or service WILL BUY FROM YOU. They just need to be gently reminded.

  • Text messages are read 99.9% of the time. We will show you how to send them to get RESULTS.

  • We will make sure you are COMPLIANT so that your text & email is not BLOCKED by carriers.

Don't know what a technical term means?

This glossary is a non technical way to understand things.

CRM: (Customer relationship management)

This is where you store your client information. Like name address, website, notes about them, appointments etc

Example: If you need to see how many times a client ordered a product or service, you check with your crm software.

Customer Journey or User Experience

We are successful in business primarily based on this. Everything that we do in our businesses or organization hinges on this. The customer Journey is all about the customers experience with your organization from the first moment they found out about you all the way through purchasing your product or service over and over again. This can also be described as user experience. UX.

DOMAIN:

Your domain is the address of your website. EX. www.yoursitename.com You purchase a domain name from a company like Godaddy.com or bluhost.com the cost is nominal about 7-12 dollars to own the name of your company. Domains are paid for yearly and must be renewed to keep them operational. This is also known as "domain address", "website domain", "URL", "web address", "internet address".

DOMAIN FORWARDING:

You can choose to forward one domain to another. So as an example: Your domain name is www.CarpetByBob.com. This is where your website lives. You can also purchase www.CarpetByBob.net, and forward anyone that visits this domain to the CarpetByBob.com website.

DNS SETTINGS:

These are the settings that you make on your DOMAIN NAME, that tell search engines how to find your website. Your website exists on a server somewhere, you must attach your domain name with your website so that it can be found. You use DNS settings to do this.

DATABASE:

Similar to a table that you may make in excel but it can do more. It's computer software that you use to save & store information about your business, products, services, client information or ANY information. another word for CRM. The key and most important part of database is that you can ask any question of the data if you set it up right. EX. Client names and addresses are stored in your database.

EMAIL: (PROFESSIONAL)

Can be created by google workspace. You pay about 7 dollars a month to have email with your company name. Example: [email protected]. You can send and check email here. You must have access to the DNS settings on your domain to set this up.

Non professional/business email is paid for by advertisements. professional email with your domain is paid for monthly.

EMAIL ALIAS

You can use your professional email with multiple alias (fake names) for your own personal use. Example the original professional email is [email protected]. An alias is [email protected]. You can give this address out and the message will come to the [email protected]. You can have as many alias as you want.

PAYMENT PROCESSOR:

This how your online business receives money from your client and is transferred into your business bank account. Signing up is free and easy. You pay a portion of your proceeds from client transactions to pay for this service. Pricing is negotiable depending on volume. You must have your online banking information, business info and tax id number available. Most businesses use "Stripe" or "Square". You can use a payment processor from your bank also. Payment processors from banks use "authorize.net" and require additional fees.

SERVER:

Servers are computers that are located anywhere & everywhere. They can be in your home or some other remote place. These computers "serve" information to anyone that requests it over the internet. Information like what's on your FB or IG account lives on several servers in case one goes down so that you can access your information (data) from anywhere. The information is routed through the "network" also known as the internet to get to you. Sometimes the "network" is slow when a lot of people want to access information at the same time. This is called network traffic. Traffic Jams or traffic crashes can make some data or information unavailable in some places.

SERVER FARM:

A server farm is a large group of computer servers housed together in one place. They work as a team to handle heavy computer tasks, store massive amounts of data, and run big websites or cloud services that a single computer cannot handle

SEM (Search Engine Marketing)

Any kind of paid ads that appear based on a users search of any search engine. It's a combination of strategy and technique. Ex. When a user searches for something, ads that are relevant appear.

SEO (Search Engine Optimization)

This is the system that you use to set up your website, funnel or landing page so that google can send users to your site to buy your product or service. When you optimize your webpages correctly, search engines can read them, find answers and provide those web pages to potential clients searching for your product or service.

UI-(User Interface)

How a web page look, layout, and interactivity of a screen. Does it seem easy to read and use when you add your name or info, look at videos, read information? All of this is user interface.

EX. What does the site actually look like; and can you interact with it naturally or do you have to figure it out?

UX-(User Experience)

Includes the overall feel and ease of the user's journey. EX. Did you actually find what you were looking for on the site?

LorettaLancaster.com

Located in the Washington, DC

DMV Community. Serving all 50 states.

Sales & Technology Business Consultant

Bowie, Maryland

9-6pm EST M-F

☎ call/text 202-760-5397

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NAICS:

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541890, 541870, 541511, 541611, 541810, 541613, 541430, 541990, 541512, 541519, 561110, 561920, 611430, 611710, 541618, 711510, 812990, 541860

PSCs: 7510, R604, R431, U009, U008, R799, T099, R708, R701, R699, R425, R408, DA01, R499

DUNS #:

11-928-3209

CAGE: 22TZ2

UEI: JSZST2H4RM23

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