Social Media Content & Ads: Does it work?

How Does Social Media Media?

THE PAID WAY:

Social Media Ads can be very confusing because they all work differently based on the platform source. Social media ads are based on a "pay per click" ad system.

This means that you pay when a user clicks. This concept has many details and lots of strategy to get good results. Correctly set up, with the right ad, will garner good results. Social media ads are an extremely effective and powerful method to spread the word about your product or service so that customers can examine what you have to offer and buy.

THE "FREE WAY"

Social Media "Content" are videos and pictures that you post on your social media account that will be shared with other users that are part of your sphere of influence (followers or friends).

Social media content is also shared with users that are interested in the subject matter of your content that showcases your product or service.

Social Media Content is free because it is not a formal ad and may not be shown on the platform at all. Platforms show what specific unique users find interesting based on liking, following, saving & sharing. Making & posting content does not mean that the platform will show your content to other users. In order to use them to promote your product or service your content must be interesting to watch. Companies and organizations use consultants like LorettaLancaster.com to get a social media marketing plan for success. Social media content is a science. Professional help is very overwhelmingly beneficial.

KEY IDEA:

Social media platforms (companies) have one goal. The goal is to keep you on the platform by showing you things that interest you, so that you will be available to see paid ads about products and services that you may be interested in. Social media is NOT FREE. The users that are on the platform are being sold to advertisers. Advertisers need social media users to view social media ads and potentially buy their product or service.

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What needs to be understood?

Social Media has some new vocabulary that is necessary to understand for good results and informed choices. All social media marketing plans must be tested and streamlined for best results. The ultimate goal of ALL social media platforms is to keep the user watching so that they user is available to consume advertising based on their unique interests.

KEY IDEA: Your goal is to get the most amount of reach to your intended audience so that the audience will navigate to your site and take the action that you want. Example: sales, registrations, leads etc.

People that participate on social media platforms care about unique things. Your product, service or organization is unique. It's all about providing the most engaging content to the right audience so that they take the action that you want.

Reach:

How many people saw your ads or content? Reach is primarily based on popularity of a post. Reach for paid ads and unpaid content are still based on the engagement that you post received. The more engagement received on a social media platform, the more reach.

Views:

How many times does a user watch your content all the way to the end. Is your content engaging? The more views you get the more reach you get.

Engagement:

Views, comments, likes, subscribe, follow, and shares are all kinds of engagement. This means that the user interacts in some way with your post or paid ad. The quality of the engagement that results in the furthest reach is highest when a user chooses to "share" or "subscribe" or "follow" a creators content.

Comments;

When a user takes the time to comment on what you posted; it is an indicator that the post is engaging and will achieve more reach.

Likes:

Likes are the lowest level of engagement but are still great. These are indicated by a simple thumbs up or a heart or any platform based indicator that the user is interested in the content or ad that is presented on the social media platform.

Save or Bookmark:

Save or Bookmarking content or advertising is an excellent predictor that an audience is engaged and wants to see more content of the same type. Saving or bookmarking is greater then likes, views and comments but is lesser than shares, follows, friends and subscribes. All engagement is good and results in reach but how much reach depends on the engagement.

Share, Follow, Subscribe or Friend:

When a post falls into this category, the user is highly engaged with the content. Sharing is one of the highest forms of engagement resulting in the greatest amount of reach. When a user seeks to "share" content (paid or unpaid) with their sphere of influence, it means that they like it at the highest level.

Why do I need it?

Social Media is the #1 way to spread the word about your product or service free or paid. Reach is KING when promoting a product or service. If you can not be found on social media, your product or service is considered invalid or nonexistent by today's consumer.

Social Media participation is required to be competitive in today's tech driven world.

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What's good about it?

Using social media ads are wonderful because you can show them to a specific targeted group of potential customers. Generally, television ads and other types of ads are less specific about the target. Example, If you are selling lipstick that plumps lips, you would likely be looking for women that like makeup and are interested in enjoying a larger looking lip pout. Only social media can deliver this in this super targeted way. Social media ads and content target what the user likes based on how the user reacts to it. If the user likes it, comments about it, shares it with others or chooses to follow the page demonstrates interest.

What kind of projects are offered in this area?

LorettaLancaster.com provides social media marketing plans so that you know exactly what you need, what to do, how to do it and what it must include for success. We offer AI that will make social media posts for you. With AI you can create any kind of social media content.

How long does it take to develop?

Timing is hard to predict with social media campaigns. Your product or service must be evaluated and then we develop a written plan for your organization. At that time we quote a price to develop for you or you can take your plan created by LorettaLancaster.com and develop your plan elsewhere.

How much does it cost?

The cost of any of services provided by LorettaLancaster.com are completely dependant on the intricacy involved with your project. Step one is to click the purple button below so that we can talk to you and get an idea about your goals.

How do I get started?

Getting Started is quick and easy. Click the purple button below, fill out our form and we will schedule a quick call with you so that we can understand your goals and then we give you more information from that point.

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Yes! Social Media ads actually work!
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Don't know what a technical term means?

This glossary is a non technical way to understand things.

CRM: (Customer relationship management)

This is where you store your client information. Like name address, website, notes about them, appointments etc

Example: If you need to see how many times a client ordered a product or service, you check with your crm software.

Customer Journey or User Experience

We are successful in business primarily based on this. Everything that we do in our businesses or organization hinges on this. The customer Journey is all about the customers experience with your organization from the first moment they found out about you all the way through purchasing your product or service over and over again. This can also be described as user experience. UX.

DOMAIN:

Your domain is the address of your website. EX. www.yoursitename.com You purchase a domain name from a company like Godaddy.com or bluhost.com the cost is nominal about 7-12 dollars to own the name of your company. Domains are paid for yearly and must be renewed to keep them operational. This is also known as "domain address", "website domain", "URL", "web address", "internet address".

DOMAIN FORWARDING:

You can choose to forward one domain to another. So as an example: Your domain name is www.CarpetByBob.com. This is where your website lives. You can also purchase www.CarpetByBob.net, and forward anyone that visits this domain to the CarpetByBob.com website.

DNS SETTINGS:

These are the settings that you make on your DOMAIN NAME, that tell search engines how to find your website. Your website exists on a server somewhere, you must attach your domain name with your website so that it can be found. You use DNS settings to do this.

DATABASE:

Similar to a table that you may make in excel but it can do more. It's computer software that you use to save & store information about your business, products, services, client information or ANY information. another word for CRM. The key and most important part of database is that you can ask any question of the data if you set it up right. EX. Client names and addresses are stored in your database.

EMAIL: (PROFESSIONAL)

Can be created by google workspace. You pay about 7 dollars a month to have email with your company name. Example: [email protected]. You can send and check email here. You must have access to the DNS settings on your domain to set this up.

Non professional/business email is paid for by advertisements. professional email with your domain is paid for monthly.

EMAIL ALIAS

You can use your professional email with multiple alias (fake names) for your own personal use. Example the original professional email is [email protected]. An alias is [email protected]. You can give this address out and the message will come to the [email protected]. You can have as many alias as you want.

PAYMENT PROCESSOR:

This how your online business receives money from your client and is transferred into your business bank account. Signing up is free and easy. You pay a portion of your proceeds from client transactions to pay for this service. Pricing is negotiable depending on volume. You must have your online banking information, business info and tax id number available. Most businesses use "Stripe" or "Square". You can use a payment processor from your bank also. Payment processors from banks use "authorize.net" and require additional fees.

SERVER:

Servers are computers that are located anywhere & everywhere. They can be in your home or some other remote place. These computers "serve" information to anyone that requests it over the internet. Information like what's on your FB or IG account lives on several servers in case one goes down so that you can access your information (data) from anywhere. The information is routed through the "network" also known as the internet to get to you. Sometimes the "network" is slow when a lot of people want to access information at the same time. This is called network traffic. Traffic Jams or traffic crashes can make some data or information unavailable in some places.

SERVER FARM:

A server farm is a large group of computer servers housed together in one place. They work as a team to handle heavy computer tasks, store massive amounts of data, and run big websites or cloud services that a single computer cannot handle

SEM (Search Engine Marketing)

Any kind of paid ads that appear based on a users search of any search engine. It's a combination of strategy and technique. Ex. When a user searches for something, ads that are relevant appear.

SEO (Search Engine Optimization)

This is the system that you use to set up your website, funnel or landing page so that google can send users to your site to buy your product or service. When you optimize your webpages correctly, search engines can read them, find answers and provide those web pages to potential clients searching for your product or service.

UI-(User Interface)

How a web page look, layout, and interactivity of a screen. Does it seem easy to read and use when you add your name or info, look at videos, read information? All of this is user interface.

EX. What does the site actually look like; and can you interact with it naturally or do you have to figure it out?