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Websites, Funnels & Landing Pages

What's the difference?

WEBSITES:

They are online sources for a collection of information about a business, organization or entity. On a website, you can find everything you need to know to learn about what an organization does and wants you to do. Good websites are laid out per Google's best practices for website creation. Sometimes websites can be super creative or simple. The key idea is that if a website is interesting to a visitor, they stay on the site for more than 2 minutes. Super successful websites provide the user with what they want to see and learn and users stay A LONG TIME. We only use time spent and actions taken on the site to determine the sites value, success, or desirability. Cousins, friends, spouses, and co workers, are not good sources for determining if your site is good. Some sites may not "look" good, but are great for potential customers. Sites must be extremely effective at keeping the user engaged. When users are engaged, and visit for a substantial amount of time, you have a great site.

FUNNELS:

Funnels are similar to websites in that they must be engaging and keep the user interested. Funnels are unique because they drive the user to DO a certain action like click a button, watch a video, provide contact information, or make a purchase. Funnels usually have many steps that must be taken to drive the user to take action. Example: an insurance quote funnel asks the user many questions to drive the user to provide information so that an insurance sales quote can be provided.

LANDING PAGES:

Landing pages are similar to websites in that they must be engaging, but the goal is to drive the user to do ONE specific thing. Example: a landing page is where a user clicks after seeing an advertisement. They "land" on the page. A landing page does not tell you everything about an organization, product, or service. A landing page is one page that drives the user to do one thing like buy one product. The Landing page is all about keeping the user focused on one area or idea so that they can take an action planned by the organization when creating the landing page.

Why do I need it?

If you have any intent to spread the word about your product or service, making an online presence in the area of a website, funnel or landing page is a good idea in today's technology driven world.

I want to know more!Free call to discuss your goals

What's good about it?

When you hire professional help from LorettaLancaster.com you can be assured that your goals will be accomplished. We talk to you about your goals and plans and then PLAN what you need (website, funnel, landing page or all three) for good success based on our experience and expertise at all three. Professional help is key if you need to achieve results and success in a timely manner.

What kind of projects are offered in this area?

We offer websites, funnels and landing pages at LorettaLancaster.com. We also provide all kinds of other features in the back office of your website so that you can optimize what you are doing. Example: E-commerce, text & email follow up with clients that take an action, calendars and scheduling for clients that want to meet with you, and more. We provide custom software as one complete system so that you can get everything you need for success in one place.

How long does it take?

We develop your project within the fastest timeline that we can accomodate. Our goal is to get your business or organization running and successful in the least amount of time possible.

Do you move my existing data to the new system?

YES! We can provide data migration to the new system. Data migration is a good thing and can help your organization maximize success as quickly as possible. Our custom built systems work the way your organization works so you get everything you need set up by our professional developers.

How much does it cost?

Pricing and what you are actually developing is done on a project by project basis. All organizations and their needs are unique. Click the purple button on this page to get a telephone conversation going so that we can lean how to help you meet your goals.

I want to know more!Free call to discuss your goals

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Website & Funnel Checklist...

Building an effective website that looks good & drives sales is difficult to accomplish without professional know how. Get yours exactly right. Click the purple button.

The #1 GOAL OF YOUR WEBSITE should be about winning a lead or sale
Is your website trustable?
Do you know why won't people buy from you?
Is your website/funnel based on Google standards?
Are you using the best e-commerce platform?
Do you use heatmaps & site recordings to determine what works?
How to get google to recommend your site
when users search. (SEO)

Tell Me About Your BusinessCLICK HERE

Don't know what a technical term means?

This glossary is a non technical way to understand things.

CRM: (Customer relationship management)

This is where you store your client information. Like name address, website, notes about them, appointments etc

Example: If you need to see how many times a client ordered a product or service, you check with your crm software.

Customer Journey or User Experience

We are successful in business primarily based on this. Everything that we do in our businesses or organization hinges on this. The customer Journey is all about the customers experience with your organization from the first moment they found out about you all the way through purchasing your product or service over and over again. This can also be described as user experience. UX.

DOMAIN:

Your domain is the address of your website. EX. www.yoursitename.com You purchase a domain name from a company like Godaddy.com or bluhost.com the cost is nominal about 7-12 dollars to own the name of your company. Domains are paid for yearly and must be renewed to keep them operational. This is also known as "domain address", "website domain", "URL", "web address", "internet address".

DOMAIN FORWARDING:

You can choose to forward one domain to another. So as an example: Your domain name is www.CarpetByBob.com. This is where your website lives. You can also purchase www.CarpetByBob.net, and forward anyone that visits this domain to the CarpetByBob.com website.

DNS SETTINGS:

These are the settings that you make on your DOMAIN NAME, that tell search engines how to find your website. Your website exists on a server somewhere, you must attach your domain name with your website so that it can be found. You use DNS settings to do this.

DATABASE:

Similar to a table that you may make in excel but it can do more. It's computer software that you use to save & store information about your business, products, services, client information or ANY information. another word for CRM. The key and most important part of database is that you can ask any question of the data if you set it up right. EX. Client names and addresses are stored in your database.

EMAIL: (PROFESSIONAL)

Can be created by google workspace. You pay about 7 dollars a month to have email with your company name. Example: [email protected]. You can send and check email here. You must have access to the DNS settings on your domain to set this up.

Non professional/business email is paid for by advertisements. professional email with your domain is paid for monthly.

EMAIL ALIAS

You can use your professional email with multiple alias (fake names) for your own personal use. Example the original professional email is [email protected]. An alias is [email protected]. You can give this address out and the message will come to the [email protected]. You can have as many alias as you want.

PAYMENT PROCESSOR:

This how your online business receives money from your client and is transferred into your business bank account. Signing up is free and easy. You pay a portion of your proceeds from client transactions to pay for this service. Pricing is negotiable depending on volume. You must have your online banking information, business info and tax id number available. Most businesses use "Stripe" or "Square". You can use a payment processor from your bank also. Payment processors from banks use "authorize.net" and require additional fees.

SERVER:

Servers are computers that are located anywhere & everywhere. They can be in your home or some other remote place. These computers "serve" information to anyone that requests it over the internet. Information like what's on your FB or IG account lives on several servers in case one goes down so that you can access your information (data) from anywhere. The information is routed through the "network" also known as the internet to get to you. Sometimes the "network" is slow when a lot of people want to access information at the same time. This is called network traffic. Traffic Jams or traffic crashes can make some data or information unavailable in some places.

SERVER FARM:

A server farm is a large group of computer servers housed together in one place. They work as a team to handle heavy computer tasks, store massive amounts of data, and run big websites or cloud services that a single computer cannot handle

SEM (Search Engine Marketing)

Any kind of paid ads that appear based on a users search of any search engine. It's a combination of strategy and technique. Ex. When a user searches for something, ads that are relevant appear.

SEO (Search Engine Optimization)

This is the system that you use to set up your website, funnel or landing page so that google can send users to your site to buy your product or service. When you optimize your webpages correctly, search engines can read them, find answers and provide those web pages to potential clients searching for your product or service.

UI-(User Interface)

How a web page look, layout, and interactivity of a screen. Does it seem easy to read and use when you add your name or info, look at videos, read information? All of this is user interface.

EX. What does the site actually look like; and can you interact with it naturally or do you have to figure it out?